The company was established in 2003 by founder Steve Tew, originally to develop the means of keeping a drinks can cooler for longer outside of a refrigerator. Over the past three years, the company has developed and patented its technologies to broaden their potential application to other industry sectors, such as building materials and food packaging.

The company is an innovation and intellectual property company that is working with blue-chip industry and research partners to realise the full potential of the technology within the consumer and manufacturing markets.