With an eye on the next-generation electronics market, Alps focuses its unique technologies on five core business areas. We have a separate division for each type of business, and by tracking the individual markets we can adopt an organizational stance that effectively adapts to rapidly changing market conditions all over the world. Business Development Headquarters simultaneously develops technology for all markets, as well as promoting flexible collaboration among divisions, allowing us to take the lead in dynamically proposing new products. Sales & Marketing Headquarters acts as a liaison point for customers, forming a bridge from customer needs to new technologies. Our strategy is to increase business through the unified cooperation of all Alps overseas affiliates and group companies.