Nanotechnology-Based Collars, Leashes & Harnesses at Superzoo

Dog Gone Smart Pet Products Debuts World’s First Completely Biodegradable Pet Bed, and Its Innovative Line of Nanotechnology-Based Collars, Leashes & Harnesses at Superzoo
Copyright 2010 PR Newswire. All Rights Reserved
2010-09-10

LAS VEGAS and WILTON, Conn., Sept. 10 /PRNewswire/ -- Dog Gone Smart Pet
Products will debut the world's first-ever completely biodegradable* pet bed and
crate pad, its innovative new line of Dog Gone Smart(TM) nanotechnology-based
line of collars, leashes, and harnesses, and new Dog Gone Smart(TM) HorseWear
saddle pad at Superzoo, September 14 through 16, booth #1920, Mandalay Bay
Convention Center.

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"The focus of this year's Superzoo show is on innovation," said Chris Onthankthe
founding principal of Dog Gone Smart Pet Products. "We are always expanding on
applications of the technology to our own pet products line, and are actively
seeking co-branding partners to extend our patented technology to new
categories."

Dog Gone Smart collars, leashes, harnesses, pet beds, apparel and horse wear use
Dog Gone Smart(TM) nanotechnology. This certified nanotechnology is impregnated
into the fabric without altering the fabric texture and feel, producing a
non-visible structured textile surface that coat oil, dirt, and liquids cannot
stick to. Residue can easily be rinsed off with water or machine washed. The
fabric stands up to frequent washing and is highly abrasion resistant. It
carries the label "bluesign® approved" which is based on the world's strictest
EHS (environment, health and safety) stipulations for textiles and examines all
the relevant components from the very beginning of the manufacturing process.
Pet products are also bacteriostatic, inhibiting the spread of bacteria that can
cause odor.

According to the American Pet Products Association (APPA) 2009|2010 National Pet
Owners survey, 62 percent of U.S. households own a pet or 71.4 million homes -
now a $50 billion industry.

"Our world's first-ever completely biodegradable pet bed is made with
all-natural and organic materials and every component* of the pet bed will begin
to breakdown or decompose in the appropriate composting environment in 120
days," Onthank added. The Green bed is available in three colors: mushroom,
sage, and green apple. The Green bed is MSRP priced from $132.95 for the
24"x32", $168.95 for the $28"x38", and $221.95 for the 34"x46". The crate pad is
MSRP priced from $30.95-$100.95.

Dog Gone Smart will debut its innovative line of durable new collars, leashes,
and harnesses with some of the highest oil repellency in the pet industry, a
soft feel, chafe less, and give owners better control of dogs that lunge or
pull. These products are available in6 colors and 9 stylesand MSRP priced from
$10.95 to $12.95 for collars, from $14.95 to $22.20 for leashes, and from $23.95
to $37.95 for harnesses.

The Dog Gone Smart(TM) Bed is available in more than27 styles and sizes in 6
colors. All Dog Gone Smart(TM) Beds (except knife-edge memory foam) use hollow
core slick fiber fill which allows the dog to nest and rebound when the dog
leaves its bed. The beds and crate pads are priced from MSRP $26.95 to $164.95.

A new 45"x 58" pet throw is also available in navy, brown, red, khaki, and
leopard faux suede, with a reverse side of soft microfiber velvet.

Dog Gone Smart(TM) Wear dog jackets are available in 5 styles, 13 sizes, and 8
colors, and are priced from MSRP $27.78 to $82.45. Sizing is available in 2"
increments from 8" to 32". A new 20" cat bed with Sherpa inside, is available in
5 colors and leopard faux suede, and priced from MSRP $74.95 to $87.95.

Dog Gone Smart(TM) Horse Wear apparel will also be showcased, featuring
state-of-the-art saddle pads in tan, navy, black, and white, priced starting at
MSRP $65, and horse sheets are available in 72" to 84" sizes, in hunter green,
navy, and tan, priced from MSRP $100. The Dog Gone Smart(TM) technology with an
advanced moisture management finish, combines two technologies in one product.
The outside is finished with a stain, dirt and liquid repellent function while
the inside absorbs perspiration, preventing chills and overheating.

*The zipper slider plus top and bottom stops must be detached before discarding
for complete biodegradability

SOURCE Dog Gone Smart Pet Products